What is Dynamic Pricing?

Q: What is Dynamic Pricing?

Dynamic pricing is a special feature provided to growers, allowing them to adjust the price of their produce as it changes in quality or grade over time. This ensures growers can sell their produce effectively while minimizing waste.

Q: How does dynamic pricing work?

Dynamic pricing starts with produce listed at its highest quality, typically A-grade, at 100% of its price. As the produce ages or changes in grade, the price is reduced accordingly. For instance, produce that reaches an F-grade may be offered at a significant discount, often repurposed for uses such as animal consumption. An example could be discounted apples specifically sold for feeding horses.

Q: Why is dynamic pricing important?

1. Reduces Waste: Growers can still profit from produce that may no longer meet the highest quality standards for direct consumption.
2. Supports Sustainability: Lower-grade produce is repurposed rather than discarded, contributing to a circular economy.
3. Maximizes Revenue: Growers can capture value across the entire lifecycle of their produce, rather than losing revenue from unsold items.

Q: Who benefits from dynamic pricing?

• Growers: By ensuring all grades of produce have a market, growers can optimize their sales and minimize losses.
• Consumers: They can access affordable options based on their needs, such as buying slightly older produce at a discount.
• Animal Owners: Farmers or pet owners can purchase discounted produce for feeding livestock, such as apples for horses.