CGS Media

Brand Guidelines

Community Grocery Store (CGS) is a blockchain powered app, to connect consumers with local growers. With AI-driven insights, secure transactions and zero middlemen, we make food trade cheaper, smarter, and more sustainable.

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CGS Logo

Symbolizing the joy and connection of direct trade between local growers and consumers. It represents the community-driven, sustainable approach of the Community Grocery Store, highlighting values of fairness, collaboration, and environmental responsibility.

CGS Background

This background symbolizes progress driven by community effort - where local growers and consumers are brought closer together through shared values of trust, fairness, and collaboration. This deeper connection strengthens relationships, supports local livelihoods, and builds a food system grounded in transparency and mutual respect.

Colors

The color palette combines earthy green (#004322) with soft neutrals (#E8E6DB, #F9F8F4) to convey sustainability, freshness, and approachability, reflecting the brand's focus on local, sustainable agriculture.

Dark Green
Accent Color
HEX
#004322
Tan
Surface Dim
HEX
#E6E6DB
Grayish White
Surface Bright
HEX
#F9F8F4

Typography - Inter

Inter is a clean, modern sans-serif font known for its readability and versatility. Its geometric design and wide spacing make it highly legible across various digital platforms, making it ideal for web use. The font’s simple, contemporary style aligns with Community Grocery Store’s emphasis on clarity, accessibility, and a user-friendly experience, enhancing the overall visual identity of the brand.

Checkout Font
Regular
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890
Aa
Semi Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890
Aa
Bold
AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz
1234567890
Aa